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Poland is the ninth largest country with a population of 38 million people. Over 25 million of this population use the internet. Over the past decade, e-commerce has been actively developing in this region. Over 4% of all retail sales are made online. And this figure is growing steadily. Each year online sales increase by 5% and more. In 2013 digital sales reached €5.76 million.
E-commerce statistics in this country demonstrates that:
- Over 65% of population have an access to the internet;
- Over 30% of Polish stores are available online;
- There are over 12 thousand online stores in the country;
- The growth rate is considerably high. Experts expect that e-commerce sales will reach € 8 billion.
Every year Polish online shoppers spend around $190 on their purchases. The B2C market in this country exceeds 5 billion dollars. Most of the online buyers can be described as follows:
- Age of about 50 years and younger;
- Living in a large city;
- Women shop online more often than men.
When optimizing your website you should always bear in mind your target audience and their specifics. And our latest SEO tools and solutions will help you to gain the best results.
The Polish market is a bit below the EU average level. However, it has an important position in the EU economy. This also applies to the digital commerce market. The local e-commerce market is rather young and it is actively developing. Therefore, it is very attractive for various businesses.
Polish users use different devices for shopping:
- personal computers;
The number of purchases made through mobile devices is growing steadily from year to year. Ignoring this trend will probably mean losing your potential customers and profit. Therefore, it is essential to adapt your website design to all devices, so that your visitors could have trouble-free appealing shopping experience.
A mobile responsive website will let you gain more traffic and more sales.
The most popular items to buy in the Polish e-commerce segment include:
- Travels and tickets to events;
- Home and garden;
The most popular way to pay for online purchase is a credit card. Another popular option is a local payment system - Pay U. This system is more popular than widely used PayPal.
Providing all popular payment options is one of the most important things when creating an e-commerce website. So, make sure that your website offers all the options including popular local payment systems to ensure your customers headache free shopping experience.
Google is the most popular search engine among online shoppers. They also use large retail websites. One of the most popular local retail websites is Allegro.pl. Over 40 million shoppers use this website and their number is constantly growing. Other popular sites include:
- Empik Digital & Publishing;
The key goal of search engine optimization is to promote your website and make it easy to find on the most popular search engines. This is a great cost-effective tool to obtain a larger target audience and boost your sales and profit. Internet Clients will help you develop your brand and bring it to the TOP positions on Google and other search engines. We offer custom-tailored SEO solutions taking into account our clients' goals. Flexible optimization services ensure our customers the best results.
The Polish country code top-level domain is .pl. It was registered in 1990. Registering a second level domain is available for legal entities as well as individuals. A national domain will make your website more appealing to Polish users. In the .pl zone a quality website will be able to bring more visitors and convert them into buyers. With a national domain you will be able to:
- Set geo-targeting;
- Better structure your site including its URL;
- Monitor preferences of the local audience that is looking for products in this domain zone;
- Build links;
- Make changes if there are any search engine algorithms updates.
Today social media has a significant influence on consumer preferences. And if you ignore social media, you are highly likely to lose traffic and make your website less appealing. Developing your presence in social networking websites, you enhance your optimization. The most widely-used social media in Poland includes:
Today, social media is very often used as a platform to promote your business and bring new visitors to your website. It also helps you build a positive image, promote certain products and keep in touch with your customers. Internet Clients will help you develop your social media accounts and drive new visitors to your website.
Paid ads are a great solution if you are looking for fast results. They will help you bring traffic almost instantly. However, you will have to pay for it. The average cost of a click in this country is around $0.04. Our professional team will help you:
- Monitor current positions;
- Build semantics;
- Set targeting;
- Manage your budget;
- Manage and audit your ad campaigns.
Paid ads are a perfect option if you are just launching your business and don't have a customer base yet.
To make your SEO for Poland more effective, you should use certain tools and techniques that work better in the foreign markets. Solutions that work well in your country may not be that effective in other regions. The main key points of SEO in Poland include:
- Registering a Polish domain name;
- It is also advisable to have a local hosting;
- Links from local websites;
- Building precise relevant semantics in the local language;
- Building brand reputation in the local market;
- Boost conversion rates;
- Use all possible channels for communication with your target audience.
It is attention to user behavior that makes SEO for foreign countries successful. You have to take into account popular search engines, what interface, payment options local users prefer, what products they are looking for. It is an up-to-date, appealing, user-friendly website with all popular payment options that will ensure customers trouble-free shopping experience and bring you profit.
Our team will help you set the main SEO goals:
- Build semantics;
- External optimization;
- Prepare quality content;
- Improve website usability;
- Internal optimization;
- Boost search engine positions.
Our professional solutions will ensure growth of your target traffic. We will make your website bring target users and encourage them to leave an enquiry, make an order or leave their contact details.
With our professional SEO assistance you will receive:
- High ranking positions in search engines;
- Target traffic growth;
- Sales boost;
- Profit coming from the foreign market.
To get the best SEO results, you will need to use the latest, top-notch tools and solutions tailored particularly for your website. Contact Internet Clients to learn how to optimize your website for the Polish market and get the profit!
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Use our online calculator to learn how much our SEO services cost.
Search engine optimization is a rapidly developing area. It means that you have to always keep up with all the changes and innovations and update your professional knowledge. Therefore, our specialists attend professional events to exchange their experience with foreign colleagues and keep up with all search engine algorithm updates. Poland also hosts a set of SEO events which include:
- Wolves Summit - a large international event held in Warsaw for startups, investors, and corporate representatives.
- Big Data & AI Congress - a conference in Warsaw, covering information technology issues in business;
- infoShare - a conference taken place in Gdansk for developers, startuppers, investors, executives, innovation leaders, marketers, and media.
- Front-trends - an annual conference held in Warsaw for web and mobile developers to discover the latest trends, technologies, and ideas in front-end development.
To develop your business, extend its geography, you have to be visible on the internet in other countries. Internet Clients will help you optimize your website for the Polish online market, bring you the target traffic and boost your sales! Don't hesitate to contact us at 8 800 700 34 35.
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Our clients' reviews
We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you!
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it.
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.