The content of the article:
The European market provides plenty of opportunities for development to companies from all over the world. And there are a lot of countries eager to develop their business there. But a high level of competition requires websites to use the latest tools and technologies. Optimization of a website for the European market is a one of ways to successful business development in this region. Our specialists will work out an effective strategy for your website, study and improve it according to the requirements of the local market and audience specifics.
Europe is a very diverse region, a place where plenty of nations, languages and cultures are mixed together. When you are working out a SEO strategy, you should take into account all these elements. There is also another point that is very often ignored: search specifics in each country.
The Internet is widely used in the whole region, however there are some certain peculiarities for each country. The Top 10 countries with the highest level of Internet penetration includes:
- The Netherlands;
The Internet development gives a boost to online-shopping development:
- 80% of users surf the Internet every day;
- 66% of users visit online shops;
- Over 60% of users have shopped online at least once.
- The average Internet users are men and women from 16 to 74 years old.
The great increase in the number of online shoppers has been seen in Lithuania, Malta, Belgium, Croatia, Slovakia. The total European e-commerce sales are expected to reach € 700 billion soon.
It is rather difficult to consider the online shopping market as a whole. The rate at which it develops differs per country. However, there are some common growth trends which can be seen almost in every country. The highest growth rate in this area has been reached in the United Kingdom and Germany.
To shop online Europeans use:
- Computers and lap tops;
A lot of people use mobile devices to shop online. It is very important to consider this fact if you are going to develop your business in this area.
The most popular items that Europeans purchase are:
- Sports products;
- Package tours and tickets.
As you can see, it is a rather wide range of items. Therefore no matter what goods or services your company offers, you can successfully develop your business. The main point is to provide your customers with quality services. And a high-quality optimized website will help you gain popularity.
However, Google is the absolute leader, its position may vary in some countries. For example, Russia and the Czech Republic have their own search engines - Yandex and Seznam respectively.
Seznam search engine has also its Youtube equivalent. This engine is a serious competitor to Google and attracts a lot of local Internet users. Therefore, if you are going to promote your website in the Czech Republic, you should pay special attention to this search engine.
In Russia the most-frequently-used search engine is Yandex. It is more adapted to Russian search queries and therefore it can provide more precise results. So when launching your business in Russia, it will be also useful to focus on Yandex algorithms as well as Google.
As for all other countries in Europe, the leading search engine remains Google.
It is also worth mentioning that large American retailers also influence the local e-commerce market. Amazon is the most visited online retailer in 2017. But it doesn't mean that there are no big local online shops. The only American representatives in the TOP 10 Internet retailers are Amazon, Staples and Apple. This list also includes:
- Metro Group (Germany);
- Tesco (United Kingdom);
- Groupe Casino (France);
- Yoox Net-A-Porter Group (Italy);
- Home Retail Group (United Kingdom);
- Zalando (Germany);
- John Lewis (United Kingdom).
Choosing a domain name is a very important step for successful promotion. You need to choose a domain that will match the region of promotion. So you should choose .eu domain to promote a website across Europe. To optimize a website for a certain country, it is better to register the national domain. That will allow you to attract local audience more effectively. The domain and server should belong to the same region.
There are a lot of different social media websites popular in all parts of Europe. However, some countries have their own social networks:
- Nasza-Klasa, etc.
They may be very important for promotion of your business in a certain country. When working with such social networks, you should take into account the following points:
- Consumer habits;
- key features of the local market;
- network localization.
Promotion on social media is all about meeting needs of the local audience. And it means that you have to learn their culture, language specifics, habits and traditions.
PPC advertising campaigns aimed at the English speaking countries are launched in Google Adwords. This tool provides a wide range of opportunities for business promotion and allows to set up a campaign according to your needs and optimize your campaign budget. The cost per click varies from country to country, therefore the prices for PPC services may differ. When you advertise your services in a particular region you should consider its local features. For instance, in Russia a PPC campaign can also be launched on Yandex, a national search engine.
Website optimizatin in Europe is a very complicated process. It requires a lot of things:
- work out effective strategies, prepare quality content in English or any other national language.
- calculate all possible website optimization expenses;
- team of specialists who have good knowledge of local specifics;
- consider local market and SEO features, prices, available payment systems and etc.
When working with the European audience, it is very important to focus on its features. And the key point of our successful SEO work is that our specialists consider all specifics concerning your target audience and their needs. Although every country in Europe has its own unique characteristics, they all form a common area. A common language for this area is English. Therefore a website you'd like to optimize should be in English if it is not about optimization for a certain country.
As any other professional, a good SEO specialist should always keep up with the latest news and techniques in this industry. And the following events can help them with it:
- Adobe Summit, the United Kingdom;
- PIAF, the Czech Republic;
- Leading Regional Technology Congress, Poland.
Such events allow specialists to stay up to date with the latest innovations and changes in the search engine optimization and online marketing, new trends and share their experiences.
We optimize websites at a top professional level. Using all possible methods and techniques, we help your website to enter a new market and get a leading position in the search results. You are looking for high-quality search engine optimization in Europe? Contact us at 8 800 700 34 35.
View our works
Our clients' reviews
We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you!
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it.
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.