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Italy is the third largest country in Europe. The population of the country exceeds 62 million people. Its economy is highly developed and competitive. E-commerce is actively developing, too. A lot of companies are trying to conquer their place in the online market of this region. Expanding to the Italian online market will allow your company to extend your potential audience and as the result you increase your revenue. However, this requires a professional approach, as competition in this area is rather strong. High-quality website optimization will help you attract a lot of new customers and be easy to find on the internet.
This country is in the Top 5 global leaders in internet penetration. The internet penetration rate is growing steadily. Over 83% of population used the internet in 2016. And in 2017, this number increased up to 96%. Among them there are 19 million online shoppers. The amount of money used in this local online market exceeds €22.4 billion and continue growing. Despite a slight slowdown in e-commerce, it attracts a lot of companies. Italian e-commerce ensures great opportunities for development. To be successful in this market, you need to have a high-quality user-friendly website that meets all the search engine requirements.
The online market in this area is characterised with the following facts:
- 97% of the population have access to the internet;
- Over 19 million people shop online;
- 12.9 million people spend over € 1382 online annually;
- 6.1 million online shoppers spend on average € 290 annually;
- E-commerce turnover in b2c segment is expected to grow by 14%;
- The largest group of online buyers is users aged 35 to 44 years.
This information proves high potential of extending to the South-European online market. Well-organized website optimization will allow you to win your own place there.
E-commerce sales continue to grow at an average annual rate of 15%, although in recent years the growth rate has reduced by approximately 2% per year. However, in 2017 the online sales reached € 22.4 billion. Comparing with 2016, the growth rate increased up to 14%. In 2016 online sales reached € 19.6 billion, which is 16% more that in 2015.
In the Italian online market, companies of any business sector offer their services and successfully sell them. A high-quality appealing website and its professional optimization will allow you to make your brand be more active and attract more customers in the Italian e-commerce market. This effective business tool will help you quickly enter the foreign market and take your company to a new level of development.
When developing a strategy for working in a new foreign market you should take into account that a large number of people use their mobile devices to make a purchase. Europe is the leading region in the use of mobile phones to shop online.
- Over 30% of all digital purchases are made from a mobile device;
- About 71% of these purchases are made from a smart phone;
- 29% - from a tablet.
Italy is ranked the fifth in the world by number of e-commerce purchases via mobile devices. Ignoring this fact means that your company will miss out more and more potential consumers and profit as the result. So you should make sure that your website is optimized for mobile devices to create a shopping experience that appeals to your customers. A mobile responsive and user-friendly website will allow you to significantly boost your consumer conversion.
The most popular among Italian product categories to shop online include:
- Clothing and footwear;
- Beauty and health products.
As for the payment options, usually they prefer:
- Credit cards;
- Cash on delivery.
To provide a shopping experience that appeals to your customers, it is essential that your website offers all popular payment options. Convenient, safe and secure payment is an important option if you want your website to be popular.
As you may see most of users prefer to use Google to search information about services they are interested in. Therefore, when optimizing your website you should focus on this search engine in particular. However, you should take into account that some people use local search engines - Arianna and Virgilio. So, you also should consider them when developing optimization strategies.
Another important point is that Itatian online shoppers look for certain products directly through apps of international and local retailers. The leading online shops are:
- Shpock - 184.31 thousand app downloads;
- Aliexpress - 163.89 thousand app downloads;
- Amazon - 123.81 thousand app downloads;
- eBay - 123.25 thousand app downloads;
- Wish - 107.71 thousand app downloads.
Search engine optimization will be effective when optimizing your website for main search engines. It will allow your website to reach top search ranking positions and attract the maximum number of visitors. As the result it will boost your sales, extend your target audience and give you new opportunities for development and company growth. Internet Clients will honored to develop your website into an effective sales tool and help you enter a new foreign online market. Our experts will think of every detail to ensure you the best results!
The Italian country code top-level domain is .it. Only residents of the European Union, a person or company, can register the second or third-level domains. A domain name requires:
- At least three letter;
- Not more than 255 letters. Each part of the name must not exceed 63 characters;
- The name can consist of letters, numbers, dashes and hyphens;
- Dash or hyphen can't be used at the beginning or end of the name;
- Double dash or hyphen can not be used in the domain name;
- The name cannot start with x n - -.
Registering the local domain name will help you enhance SEO and make it more effective. You will have an opportunity to set up a more accurate targeting and website structure. If your website is registered in the local domain, it will be much easier to identify user preferences, work with links, keep up with changes in search engine algorithms and make necessary changes.
Italians actively use social media to communicate with friends. It is an important source of information, trends and new ideas.
Optimization for the Italian market will give you better results if it includes professional social media management. It will allow you to build relationship with your target audience, develop a positive image of your company and attract new customers and boost your sales. Social media marketing is one of our key services. We explore the features of your target audience and develop the most effective methods to match these features. This helps to make your website more popular in a very short time.
Pay-per-click advertising helps you drive traffic to your site almost instantly. When entering a foreign market, it can play an essential role. If you want to make your website visible and easy to find on the internet in another country in a very short time, then pay-pay-click advertising is what you need! A click in Italy costs around $0.09 which is relatively low.
Our experienced team will set up a quality ad campaign to get traffic to your website almost instantly. We will select the most effective keywords, set up targeting and monitor the campaigns ensuring you the desired results in a short period of time! PPC campaign is a great option if you start your business or are looking for fast ways to boost your sales.
If it comes to website optimization, this region has its own features. Not all strategies that work in other countries can show the same results in this region. There are various reasons for that: you have to work with multiple search engines taking into account the cultural characteristics of the local market and many other factors.
The most important features include:
- Good reputation which is a key to success! A company with a good name has much more chances to become successful in this region than a no-name brand about which there is no information on the internet. Therefore, it is very important to work with real customer feedback.
- Visitors must turn into buyers. This is the primary goal of any commercial website. If it can't do it, then it's not effective enough. When optimizing a website, the main focus should be on bringing visitors to this website and convert them into real buyers and leads.
- You should use as many channels to communicate with your target audience and customers as possible. To gain your clients you should keep in touch with them. And an ideal solution for it will be email marketing. This tool will help you keep in touch with your potential clients and remind them of great deals you have to offer.
- It is only a user-friendly modern website that will bring you leads. Therefore, optimization always includes development and improvement of website interface and design. Your website should offer smooth and headache-free shopping experience. All forms should be easy to read and fill out.
- A properly built semantic core will allow you to attract the maximum quality traffic.
Professional website optimization is a combination of top-notch techniques, latest SEO solutions and flexible strategies.
Our agency offers a full set of search engine optimization services abroad including:
- Internal optimization;
- External optimization;
- Social media optimization;
- PPC advertising;
- Email marketing;
- Development of special custom-tailored SEO strategy;
- Development of a mobile-friendly website and other services.
In our work we use only customized methods to work out SEO solutions that will bring your website to the top of Google. We help our customers:
- stand out from competitors;
- make their brand visible on the internet and more popular;
- develop a positive image of their company;
- boost their sales.
Our large experience in search engine optimization in different countries allows us to select the best optimization solutions. The right strategies are a key to the maximum results!
For your convenience, we offer an online calculator. Use it to find out our prices for search engine optimization abroad.
The more up-to-date and innovative methods and techniques our experts use, the higher optimization results you get. It is not only search engines algorithms that are changed very often, but techniques how to work with these new algorithms are changing as well. Therefore, our specialists are always looking for new knowledge and keep up with all the changes that are happening in search engine optimization industry. Our team share their knowledge and experience with colleagues and attend professional events. In Italy the most important and popular SEO events include:
- SMX Milan - one of the largest conferences dedicated to the issues of search engine marketing, optimization, ppc advertising and SMM.
- Search Marketing Connect - large professional event which is attended by more than 6000 SEO, web analytics and PPC experts.
If you want to effectively develop your business and take to a new level by expanding to foreign markets, then contact our agency and we will take our website to the top of Google. Grow your online sales and leads with Internet Clients! Don't hesitate to contact us at 8 800 700 34 35.
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Our clients' reviews
We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you!
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it.
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.