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Despite its rather small size, the Netherlands plays a significant role in the European politics and economy. This region takes an important place in the international commerce.
Ecommerce is growing at noticeable rates in this region. Over 93% of population use the internet. It is over 15 million people and about 11% of the total retail sales are made online. The annual sales made within the Dutch digital market are over 16 billion euros. And this figure is expected to grow at an average rate of 12% per annum. This means that eCommerce opens up tremendous prospects for business. To develop your business successfully and expand your audience by reaching foreign online shoppers, you should have an effective and appealing site optimized for the Dutch digital market.
How can eCommerce market in the Netherlands be described?
- The level of internet penetration is the highest in this region among other European countries;
- Over 11 million people in this region at least once bought something online. It is 92% of all internet users;
- The number of online purchases per year exceeds 50 million;
- Annual online sales are increasing on average by 10%.
Ignoring these figures, you miss your potential customers. In the coming decades, the internet will be one of the main markets where companies will sell their products online without any geographical barriers.
Digital market covers almost all business sectors. Online transactions are made in the B2B as well as B2C sectors. Most of online deals are made by:
- Users aged 16-24, 71% of purchases are clothes and sporting goods;
- Users aged 25-54. This category of online shoppers prefer to buy household items and electronics in 50% of cases;
- Users of the older age group. They usually acquire tourist trips and transport tickets.
- The annual average sales are $1200 per capita.
These statistics show how great is the opportunity for companies to develop their business just by creating a well-optimized site. Professional search engine optimization is a powerful tool to get traffic to your website, gain quality leads and boost online sales in the Netherlands.
Online sales in the Netherlands reached €22.5 billion in 2017, which is 13% more than in 2016. Over the last year, Dutch residents made 201 million purchases. That's almost 17% from the previous year. The local digital commerce is well developed and offers a large shopping audience. Almost any company can offer their services online and find their target audience on the internet. Therefore, entering the Dutch eCommerce market is a great solution that will help you expand the geography of your business and significantly increase profits.
Today, statistics demonstrates that considerably more purchases come from smartphone users. Now, it is much more likely that online shoppers will interact with your website from a mobile device, rather than a desktop:
- In 2017 the percentage of online sales made from smartphones was 28%. That is 7% from the previous year;
- About 24% of online customers made their purchases from tablets.
So, statistics show that purchases made from mobile devices take over those made from desktops. Ignoring this trend you are very likely to miss out more and more profit as this trend continues. Quality website optimization in the Netherlands includes creating a mobile responsive and user-friendly website to ensure an appealing mobile shopping experience.
The most popular payment system is iDeal. This payment method was developed in the Netherlands. Other popular options include:
As we already mentioned local online shoppers prefer to use iDeal service. This must be taken into account when optimizing your website. As it is headache-free payment which is one of the most important things when creating a high converting site.
As statistics show, Google is the most frequently used search engine among locals and therefore it is extremely important to make sure that your website is optimized for this search engine.
Apart from search engines, users look for information about products they are interested in on large sales platforms. The most popular platforms are:
The most popular online stores are local shops. They take over even popular websites like eBay and Amazon as it is much more easier and convenient to buy at local retailers. Another reason is that local retailers offer to pay with iDeal and this is what international online stores do not provide.
Website optimization should be focused on the most popular search engines. That will ensure higher ranking, bring more traffic to the website and grow your profit. Internet Clients will be honored to develop and optimize your website into effective sales tool and help you enter the Dutch online market. We will help you increase your profits and grow online.
The .nl zone is one of the oldest domains in the world. It was registered in 1986. Today, it is one of the most popular ccTLDs. According to the statistics, it is ranked the sixth in the world among the most popular domains. It shows considerable growth especially if we take into account that individuals are allowed to register a second-level domain since 2003. The Dutch domain names cost from € 7 to 15.
Everyone can register a domain in this zone. However, there are some requirements to follow:
- A domain name can have letters, digits and hyphen. You can't use more than two hyphens consecutively.
- The minimum number of characters in the name is 2, the maximum – 63;
- There must be a primary and secondary DNS servers;
- You can register a domain for one to ten years.
SEO will help you get more considerable results if you use the local domain zone. That will allow you to:
- Set up more precise geo targeting;
- Adjust website's structure including URL;
- Study visitors preferences in this region;
- Build links;
- Keep track of search algorithm updates.
The Netherlands has the highest number of people actively using social media. Over 89% have heard of them and almost half of population use them actively. The most popular social networking websites include:
Social media marketing will help you make SEO much more effective so that you will get a wider target audience and additional traffic to your website. Besides, it will help you build a positive brand image and make your company more visible online. When working out SEO strategies, it is essential to keep in mind users specifics typical for the region where you optimize your website. It will bring you as many target visitors as possible.
PPC ad campaigns is another effective tool to bring traffic to your website, especially if you have a new site or a site that doesn’t rank high on Google. That is a great addition to traditional SEO that will enhance its effectiveness. With Google Adwords and our professional assistance, you will get more traffic and quality leads. An average click costs $0.13. Internet Clients, an AdWord certified company, will set up and manage a paid ad campaign that will deliver you sales and leads. Our PPC experts will select keywords that will drive buyers to your website to ensure you the most cost-effective solution to obtain users that are looking for exactly what you offer.
As over 90% of the Dutch population use Google to look for information about products they are interested in, it is crucial to optimize your website for exactly this search engine. You should use as many optimization tools as possible to get high conversion website.
It is a website with quality content that can have high ranking and is easy to find online. Another important thing to consider when developing e-commerce website is its mobile responsive design and a high level of usability. You should also pay attention to how fast your website is loading. Other important features of website optimization in the Netherlands include:
- high quality of the content and the website itself, which are the key elements of optimization success;
- All the texts and slogans should be edited by native copywriters.
And there is another important thing concerning the name of the country. The official name is the Netherlands. It is the name that should be mentioned on the website and meta tags. Using the name Holland is incorrect as it is only a part of this country.
Internet Clients team will help you to optimise your website taking into account all the local specifics and make it an effective tool that will deliver you sales and quality leads.
Our custom-tailored SEO services include:
- Building a semantic core;
- External optimization;
- Creating website content in the local language;
- Improving usability;
- Internal optimization;
- Social media optimization, paid advertising and etc.
Our professional SEO solutions will help you drive your target audience to your website. So, it will bring you visitors who are eager to buy your products, visitors who are very likely to turn into real customers.
Our team will ensure you:
- Top ranking in the search results;
- Target traffic boost;
- Sales growth;
- Positive online image of your company;
- Tight relationship with your customers.
Using the latest cutting-edge methods and tools, our team will ensure you top rankings in search engines and sales increase. Contact us to make your website visible online!
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To keep up with all the innovations and gain new SEO knowledge, our team attend international events where we can share our experience with foreign colleagues and keep up to date with the latest technologies. The largest events popular among SEO specialists in the Netherlands include:
- SABRE awards EMEA hosted in Amsterdam. SEO companies are awarded for exceptional achievements in bringing new customers and developing a positive brand image;
- The next web (TNW), Amsterdam. This is a large conference where new information technologies are discussed;
- CSS Day in Amsterdam. This conference is dedicated to modern web design and other related aspects.
Today, being visible in the foreign online markets is a key factor that allows your brand to develop and grow effectively. Internet Clients team will help you successfully develop your brand in the foreign markets and increase your profit. Contact us today to get professional SEO assistance!
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We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you!
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it.
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.