The content of the article:
E-commerce in the US is developing rapidly in all sectors:
- b2c - business to consumer,
- b2b - business to business,
- c2c - consumer to consumer.
The most active online shoppers are people aged 25 to 45 years. Americans spend more money on online shopping than any other country in the world.
Experts expect that online sales in the US will exceed $ 485 billion by 2021. These figures show how profitable it may be to develop your business in the American online market.
People use various devices to shop on the Internet:
- personal computers;
An important trend is the growing number of purchases via mobile phones. It is expected that by 2021 the number of users who shop online via their phones will have reached 168 million.
The most popular things that Americans prefer to buy online are:
- Digital devices and household appliances;
Americans search for information about various products not only using search engines but also on large retailers websites. The leading site in this category is Amazon. Today it is the most popular retailer in the US. Amazon takes the first place in the top of the retails sales in the United States. The company's income exceeded $46.66 million (online sales only in the US) in 2016. Amazon also has the most popular app for online shopping. Other widely used online shops in the USA are eBay, Wal-Mart, Apple Store.
Website optimization in the United States focuses on promotion in the above mentioned search engines. The main goal of optimization is to make your website useful and worth visiting. Our optimization services in the US include the whole complex internal as well external optimization services. We work out a unique strategy for each project that makes a website visible for users even after a long period of time.
The national Internet country code top-level domain in the USA is .us which was established in 1985. This domain was primarily used by state and local governments but since 2002 it has been available for commercial registration.
You can register an .us domain if you are:
US citizen or resident;
Organizations that have their business in this country;
Foreign entities with a presence in the USA.
A registrant must confirm that the server for the domain they are registering is located within the country.
If you want to bring your website to the top search positions and make your business visible in the American online market, you should choose the national domain rather than international. It will give certain benefits:
- allow to set up more precise geo targeting;
- develop better website structure, including URL;
- find out users preferences;
- increase a link mass;
- make your website more resistant to search engine ranking and algorithm updates.
The leading social media websites in the US are:
To achieve maximum effect in conquering the American market, you can use popular social networks as promotion options. They will help you attract more target audience that will become your real buyers. The role of social media in the modern American society is huge and it is becoming more and more important each year. So do not ignore this great option.
PPC ad campaigns launched in Google Adwords, Google AdSense, Bing Ads, Facebook, Google Shopping are very effective tools to promote your business and can give really fast results. The average cost of a click in the US is about $0.98. It is the third place over the world. The reason of a high cost is that advertisers in the US get higher income and therefore they can afford higher advertising budgets.
Website optimization in the US should done by real professionals as very often traditional approaches which are used in other countries may not work in this case. The main features of SEO in the US are:
- huge amount of work to be done including writing quality English texts;
- high prices for SEO services in America;
- team of specialists to ensure high quality of services;
- SEO, local market and payment systmes specifics that should be taken into account.
When you optimize your website for the US, you should clearly understand all the specifics of local audience. Local users will appreciate an easy-to-navigate attractive design, convenient catalog and various payment options. If an online store provides additional guarantees, that will make your potential customers be more motivated to buy something.
Our SEO services include:
- Work out a list of relevant keywords;
- Develop an effective strategy;
- Prepare unique content;
- Promote your website in social media and other websites.
Well-done website optimization will allow you to bring quality traffic from search engines.
Order website optimization in the USA at Internet Clients. We ensure high results at friendly prices. Contact us! 8 800 700 34 35.
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We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you!
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it.
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.