What does website optimization in Israel include?
The content of the article:
When promoting an online resource in the Israeli region, it is very important to consider special characteristics of the local audience, search engines and social media.
However, the area of the country is relatively small, it has a variety of geographical features. The Ievel of Internet penetration in this country is rather high. Today over 77% of the population use the internet. This is over 6 million users. The high level of internet penetration ensures great potential for business development at the digital market. It is worth noting that internet penetration continues growing. The structure of the internet audience looks as follows:
- 71% of population aged 18 to 50 years old;
- 90% of population aged from 13 to 17 years old;
- 56% of population over the age of 50 years.
In general the Israeli audience is diverse, educated and with good paying capacity which makes it attractive to various businesses.
The popularity of online shopping in Israel is growing rapidly. It is expected that by 2021 the number of online shoppers will have reached 5 million. Online shopping is widely spread among people aged between 35 and 44 years old. This age group has high purchasing power. Experts predict that an Israeli shopper will spend $ 102 on online shopping on average by 2020. This region is considered to be one of the most rich countries in terms of the average income. Therefore the local market may be considered as one of the most promising.
As for online shoppers, it is worth noting that:
- In the age group from 16 to 24 years the number female buyers outnumbers male buyers;
- In all other age groups the number of male shoppers is larger;
- The largest number of online buyers is observed in the age group of 35-44 years.
By 2020 it is expected that the largest age group will have included over one million online shoppers.
The percentage of online purchases through smartphones is increasing steadily. This trend should be taken into account when working out a promotion strategy.
The most popular items that Israelis buy are the following:
- Clothing and accessories;
- Computers and other devices;
- Body care products;
- Furniture and household appliances;
- Toys, hobby supplies and etc.
As you may see, the local market offers a lot of options for development to various businesses. Therefore promotion and optimization of websites in Israel is a wise decision that will cover all costs.
People use not only search engines to look for certain goods and services. Other options they use are large online markets like Aliexpress and eBay. They also shop on leading European and American online outlets. Online shopping in Israel is very popular and the local shoppers have plenty of favorite resources where they buy different goods.
Optimization of a website should be done according to Google requirements. Internet Clients specialists know how to optimize websites to get good results.
The Internet country code top-level domain of Israel is .il. It is administrated by the Israel Internet Association. This domain is one of the first domains registered in the world. After it had been registered in 1985, it became the third domain after the .uk and .us.
You should register a domain name under the .il domain to promote your website in Israel effectively . It will allow you:
- To set up the correct geo targeting;
- Develop an effective website structure and correct URLs;
- Take into account the local audience's preferences;
- build links;
- Provide flexibility to respond to changes in search engine algorithms.
When developing an effective strategy for your business promotion on social media, it is very important to focus on those networks which are popular in the region you are interested. As for Israel, the popular social media are:
Over the past decade, the social media have been actively developing and this trend is expected to continue. According to experts, social media will have a great impact on e-commerce by 2021. Proper use of social media will help you attract your target audience to your website faster and without any extra expenses.
If you are planning to expend your business to the Israel market, pay-per-click advertising may be a great option which will enable you fast and effective results. Launching an ad campaign in Google Adwords, you can easily attract a vast number of target users. The budget of each campaign depends on company's goals and finances and may vary greatly.
The average cost of a click is approximately 67 cents. It is almost two times lower than in the USA.
Promotion of a website in Israel is a very specific task which requires non-standard solutions. To get effective results you will need:
- Develop a strategy taking into account the specifics of the region;
- Good budget if you choose local specialists;
- Team of professional and experienced specialists;
- Know all specifics of the region and its market, SEO and local prices, payment systems and etc.
Websites aimed at Israel audience are developed in English. However, their content should be customized for Israel audience.
If you want to conquer the Israel market, you have to carefully study the audience of this region. This will allow you to build solid and reliable relations.
The success of search engine optimization is possible only if a website meets users needs and search engine requirements. The problem is that search engines update their requirements constantly. Therefore SEO specialists should always keep up with new updates. It is also important to share experience with colleagues, discuss different cases and work out innovative solutions. There are special events organized for SEO specialists. In Israel they are:
- SMX Israel - large search engine optimization conference;
- seo.top - on-site digital marketing courses and etc.
Specialists are provided with various online conferences, webinars and forums where they can exchange their knowledge and experiences. These events help them improve their skills and keep up with the latest trends.
Promotion of a website in another country is a profitable solution for an active business. Contact us to get quality SEO services! 8 800 700 34 35.
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We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
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We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
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Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
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We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.