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ChineseWHAT DOES WEBSITE OPTIMIZATION INCLUDE?
Content of article:
What does webside optimization include?
SEO specifics of the Spanish market
- SEO in Spain: specifics of the e-commerce market
- Website optimization in .es domain
- Website optimization in Spain: Social media marketing
How to optimize your website for Spain: specifics
Website optimization calculator
SEO specifics of the Spanish market
Spain is the ninth most populous European country. The population of the country exceeds 47.4 million people. And online market is well-developed in Spain. The locals shop online very often, therefore most of the companies are working on their online image and visibility, developing their websites. Spanish online shoppers will help you significantly extend your client base and enhance your sales. But to get any considerable results you have to use SEO services designed to promote your website specifically in Spain. Online market is very competitive, therefore you should consider professional services.
This country is in the TOP 50 of leaders in Internet penetration. A steady growth of online users has been observed over the past decade. In 2011 its number was 28 million which is 65% of the total population. In 2015, this number reached almost 80%. Among those 80% of internet users, 23.6 million shop online. The sales of the Spanish e-commerce market exceed 17 billion.
So, as you may see the Spanish online market provides great opportunities for business development. And the key to success is a well-designed, appealing website that will be indexed in popular search engines and bring target traffic and leads to you.
Still not convinced? Let's these numbers do the talking:
- 80% of the population have access to the internet;;
- Over 23 million users shop online;
- By 2021, the number of online shoppers will have increased by 5 million people;
- 44% of Spanish users aged 16 to 55 years shop online regularly;
- Over 19 million users shop online once a year and about 22% - every three months;
- The volume of e-commerce is growing rapidly;
- The share of e-commerce sales in retail sales is over 3%;
- Today, Spanish shoppers prefer the local websites to foreign ones.
Ignoring these trends, you are likely to lose an opportunity to extend your client base, whereas professional SEO services will help you enter the foreign market.
SEO in Spain: specifics of the e-commerce market
The e-commerce market is growing steadily although the growth rate has slightly declined. Over the past decade this rate was over 20% while today it is about 15% per year.
The local online market offers a great variety of goods to buy. You can purchase whatever you want. To compete with those companies that gained their own place in this market, it is your responsibility to offer a well-designed and optimized website to provide users with an appealing shopping experience. Our professional SEO solutions will help your website rank at the top of Google, gain new target audience and boost your sales. We will help you bring your business to a new level.
One of the main e-commerce trends is rapid growth of purchases made through mobile devices. It means that if you want your website to be successful, you have to make sure that it is responsive and mobile friendly. Your website should be optimized for mobile search results and provide a shopping experience that appeals to your customers. That will ensure that you cover a larger target audience and boost your sales.
To make your customer's shopping experience more appealing, your website should provide all the popular payment options.
SEO in Spain
Most of the Spanish online shoppers use Google to look for products to buy. So, the main priority is to focus on optimizing your website for Google.
You should also keep in mind that Spanish shoppers use online trading platforms. The list of leaders includes:
- El Corte Inglés;
- eBay;
- Amazon;
- Mil Anunacios;
- Segunda Mano;
- Lets Bonus;
- GroupOn ,etc.
To enhance search engine optimization, we also recommend our customers to use these platforms to develop their business more successfully. That will help to drive maximum target audience and gain more profit. Internet Clients will get your website to the top of Google, bring target traffic and visitors to your website and drive them into real customers and leads.
Website optimization in .es domain
The Spanish country code top-level domain is .es. Anyone can register a second-level domain. You just need to follow a few simple rules:
- The name may contain no more than 63 characters;
- The name must contain at least 3 characters;
- The name must start and end with either a digit or letter. You cannot use double hyphens in the name;
- You can register the name for one to ten years.
Registering your website in the national domain zone you enhance your SEO. Local users treat the national domain better and trust such websites more. The national domain helps you set up more precise targeting, create a more user-friendly website structure, study target audience preferences, build links, and keep up with all the search engine algorithm updates.
Website optimization in Spain: Social media marketing
The most popular social media websites in Spain include:
- Facebook;
- Instagram;
- Twitter;
- Linkedin .
Developing your presence in social media is one of the key points when it comes to website optimization. Social networking websites will help you build a stronger connection with customers, enhance their loyalty and your image. That will also allow you to extend your customers base and encourage them to use your services.
Our experts will help you develop your social media accounts, making your company more visible to your target audience. We will provide you with the most effective solutions to drive your target audience to become customers and leads. That will help you get faster results and promote your business in the foreign market in a very short time.
PPC advertising in Spain
Another option that will help you enhance website optimization is PPC advertising. When entering a new market, it may be used as the key element. The main point about paid ads is that they help you bring target traffic to your website and make first sales almost instantly. The more traffic comes to your site, the more people know your company. If your goal is to get to the top of Google as soon as possible, then your choice is paid ads. The average cost of a click is $ 0.07.
Our paid advertising experts will set an effective ad campaign, select the most effective keywords for your ads and manage your campaign ensuring you traffic and leads. Get your customers and leads almost instantly with our paid ads!
How to optimize your website for Spain: specifics
When it comes to optimizing your website, you should focus on Google as over 95% of local users prefer this search engine. You should also take into account in what region you want to promote your company, as it may be important when choosing the dialect. The official language in this country is Spanish, but there are some local dialects such as Aranese, Catalan, Basque, Galician. If your website is aimed at the whole country, it is better to choose Spanish. And if you are looking to optimize your website for a certain region, then you should probably use the local language.
Other important SEO features in this country include:
- Domain. It is more effective to use the national .es domain, but .com will also work in this region;
- Hosting. We recommend using the local hosting;
- Content. All texts should be written by a native speaking copywriter;
- Links. It is better to buy links on the local websites. Articles should be written in Spanish;
- Making your brand more visible. You should mention your company in various information services.
You also should pay attention to local search engine algorithms and keep up with their updates.
Website optimization in Spain
Our team offer a full set of white-hat SEO services which include:
- Working out a custom-tailored SEO strategy;
- Internal and external optimization;
- Social media optimization;
- Paid ad campaigns;
- Email marketing;
- Mobile-friendly websites and many other services.
Our achievements
Our web optimization experts will provide you with the most effective SEO solutions for your business and make your company visible in the foreign online market. With our top-notch white-hat SEO techniques, you are ensured:
- Your business standing out from competitors;
- Higher brand awareness;
- More positive company image and reputation;
- Growth in sales.
Our vast experience in promoting websites abroad helps us develop top-notch white-hat SEO strategies that ensure the best results.
Website optimization calculator
Use our online calculator to find out how much website optimization abroad costs.
Largest SEO events in Spain
SEO industry is an area where you should always keep up with all the latest updates and innovations. Therefore, our team regularly attend various professional events to develop their skills and share experience with their foreign colleagues. Spain also hosts some important SEO events, which include:
- Mobile World Congress held in Barcelona covers the most important issues of the international mobile industry, providing insights on current and future trends.
- Conference on Artificial Intelligence and Statistics (AISTATS) is a large conference that brings together researchers specialising in various areas from artificial intelligence to statistics.
- The I-COM Global Summit gathers the Marketing Data elite where they discuss plenty of case studies and inspire, connect and develop.
Talk to our experts today and we will ensure you professional up-to-date SEO services to make your website visible on the internet. Our team will help you get maximum results! Contact us at 8 800 700 34 35.
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Our clients' reviews
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We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services! -
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you! -
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it. -
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
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We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
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We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people. -
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
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Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.
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