Internet Clients offer top-notch SEO services in China. Our team will analyse your website to ensure you the most effective SEO strategies. Individually tailored SEO solutions will help improve your website performance and bring it to the first Google page. Search engine optimization for China will boost your sales and ensure you great prospects for business development. We will make your website an effective tool that will bring you profit. Don't hesitate to contact our SEO experts at 8 800 700 34 35.

What does website optimization in China include?

The content of the article:

What does website optimization in China include?

SEO specifics of the Chinese market

Website optimization in China: specifics of the e-commerce market

SEO in China

Website optimization in .cn domain

Website optimization in China: Social media marketing

PPC advertising in China

How to optimize an e-commerce website for China: specifics

Website optimization services in China

Our achievements

Website optimization calculator

Largest SEO events in China

 SEO specifics of the Chinese market

China is the most populated country. The economy of this country is the second after the USA in terms of GDP and it has been growing constantly over the last 30 years. It has leading positions in various industries and is ramping up production. Today, it is not only traditional industries that are highly active, but digital marketing as well. Expanding into the Chinese market will help you bring in new clients and considerably boost your sales. And our professional SEO services will ensure that you increase brand awareness and successfully enter a new foreign market. Well-selected SEO solutions will help you pull ahead of your competitors and reach a larger target audience.

In recent years the number of internet users has increased incredibly and is continuing to grow. Internet penetration in this country reached 48% and it means that over 633 million people have internet access. The local e-commerce market exceeds RMB 13.4 trillion ($ 2 trillion):

  • 74.6% of the market is accounted for the В2В sector;
  • 21% – В2С.

The online market of this country offers great opportunities for local companies as well as foreign ones. The Chinese market is a huge source of traffic and sales, hence plenty of companies are trying to enter this market. This fact leads to the increased competition and it is only a quality optimized website that can overcome that strong competition.

How can the Chinese online market be described?

  • Internet penetration – more than 48%;
  • Number of users – more than 633 million people;
  • Market volume – more than RMB 13.4 trillion;
  • Share of e-commerce in GDP – 7%;
  • The volume of this market is growing from year to year;
  • It is not only big cities that e-commerce is covering, but villages as well.

All these facts demonstrate that China is a country where you can successfully develop your business. If you are looking for new target audience, make sure that your website is optimized for China. Our team will be glad to offer you professional SEO assistance to ensure you top ranking on the most popular search engines in China.

 Website optimization in China: specifics of the e-commerce market

The history of Chinese online market started in 1997, when the first B2B platforms were launched. It is 1999 when the Chinese online market behemoth Alibaba Group was created. In the early 2000's SARS epidemics caused a sharp increase in e-commerce sales. Today, this sphere is continuing to actively develop. According to the latest statistics, the volume of online sales reached RMB 16.2 trillion.

Due to strong competition in this market, weak companies have to leave this market rather quickly, giving stronger companies an opportunity to gain more profit. You can buy online absolutely everything in this region, from medical masks to the latest electronics. An appealing, user-friendly website that meets all search engine algorithms will ensure you stable sales growth. If you want your website to bring you traffic and sales from China, it is your responsibility to make sure that it is optimized for this country. Website optimization will customize your website to Chinese audience and local search engine algorithms. It will make your website more visible by bringing it to the first search result page, so that your target audience will easily find it.

As in other countries, the number of mobile internet users in China is growing significantly:

  • Over 500 million Chinese residents use the internet through their mobile devices;
  • 75% of users look for various products online through smartphones and tablets;
  • Basic products like clothes, food are bought through mobile devices.

So, mobile responsiveness is an absolute must-have that will ensure your website high conversion rates. An easy-to-use and mobile responsive design will drive significantly more traffic and leads. A simple and clear design and secure payment options that ensure headache-free shopping experience will make your website even more appealing. Ignoring these facts, you are highly likely to miss out on plenty of potential buyers.

The most popular options to buy online among Chinese shoppers include:

As for payment, Chinese users prefer to use QQ wallets, paying through their mobile devices.

The key element of an e-commerce website with high conversion is secure and convenient payment options. To make your website more appealing you, make sure that you offer those payment options that are popular among local users to ensure the most user-friendly shopping experience.

 SEO in China

The main point of e-commerce in China is that local shoppers prefer to use absolutely different search engines from those used in Europe, the USA and other countries. Here the leading search services include:

Most of users prefer to look for products to buy on Baidu. It is one of the most popular search engines in this region. This search engine offers a lot of options and is one of the most convenient search engines for local audience.

Therefore, it is essential to focus your SEO optimization on this engine. Contact our SEO experts today and we will help you enter the Chinese e-commerce market and gain your target audience.

Besides search engines, it is important to consider popular online trading platforms. The most popular B2C platforms include:

SEO in China will give you the most results if you focus both on search engines and trading platforms. You will be able to get top ranking in search engines, extend your target audience, enhance audience loyalty and boost your sales. Internet Clients will help you drive visitors to your website and encourage them to buy your products.

 Website optimization in .cn domain

The Chinese country code top-level domain is .cn. We recommend you to use this domain if you are looking for entering online market in this country. You have to follow certain conditions to register a local domain:

  • Foreign companies that have a local representative may register a domain through a licensed CNNIC registrar;
  • A local representative can be a company founded in mainland China and managed by a foreign company.
  • Those who apply for registration must be Chinese citizens;
  • Unregistered private companies cannot register a domain in the .cn zone.

To register, you need to provide a list of documents and submit them for verification.

 Website optimization in China: Social media marketing

Chinese residents mostly do not use social media websites like Facebook and other popular all over the world websites. They have their own social networking websites with audience of over tens of millions of users. People socialize there, share photos and other information as on Facebook and other social media. The most popular Chinese social media websites include:

  • Qzone – the largest social media network with over 625 million accounts;
  • Pengyou;
  • Weibo;
  • Renren;
  • Douban.

Using social media as a tool to expand your client base, enhance the company's positive image and increase sales will make SEO services more effective and bring you greater results. Developing your social accounts is an integral part of promoting your business and our team will help take the best from social media. First, we will analyse your target audience and then we will develop the most effective strategy for developing your accounts. That will help boost your traffic to your website, make it more popular and visible on the internet.

 PPC advertising in China

Paid advertising in this region is held on Baidu search engine. Over 65% Chinese users use this search engine, therefore it is the best place to launch your ad campaigns. The process setting up and launching ad campaigns in this search engine is quite different from Google Adwords and requires special knowledge. Internet Clients experts have experience in working with Baidu and will help you drive traffic and quality leads from China in a very short time. PPC advertising is probably the best option if you want to get fast results and enter a new market as quickly as possible. Using paid ads, you will develop your client base and boost your sales almost instantly. That will also help your website to get the top ranking positions on search result pages.

 How to optimize an e-commerce website for China: specifics

It is not that easy to enter the Chinese e-commerce market for foreign companies. The main reasons are very strict local legislation, cultural differences and a language barrier. The local online market has its own specifics that you should take into account if you are planning to enter this market. To make your SEO in China effective, it is essential to consider that:

  • Ranking algorithms of local search engines differ from Google and other common search engines. So, you have to use other techniques and methods to achieve any good results.
  • Websites located on foreign servers have little chance to get to the first search page. So, you need to use Chinese hosting services. To register a .cn domain, you need to be a local resident or have a representative in this country.
  • User behavior is also an important factor, so it your responsibility to offer quality content in Chinese that will fit preferences of your local target audience.

These are only a part of things that you should consider when promoting your website in China. Our experts will offer you the best SEO solutions fitting all the local search engine requirements. We will help you drive your target audience to your website and encourage them to use your services.

 Website optimization services in China

Our experienced team offer the latest white hat SEO solutions and services to make your website visible in China. Our service include:

  • Web analytics of your website, setting goals to achieve;
  • Develop custom-tailored strategies;
  • Internal and external optimization;
  • Social media management;
  • Develop a mobile-friendly website and other services.

 Our achievements

Our professional team offer a full set of white hat SEO services. We will help you:

  • Enhance your brand awareness;
  • Expand your client base;
  • Build positive reputation of your brand;
  • Boost sales and leads and etc.

We will offer your the best SEO options to achieve your goals.

 Website optimization calculator

Want to know how much our SEO services cost? Use our online calculator.

 Largest SEO events in China

To ensure you the latest website optimization solutions, our team always keep up with the latest trends in search engine industry. And professional SEO events help us with that. Professional events in China include:

  • Digital Marketing & Strategy Innovation. This event brings together developers, marketing, SEO experts and many others. Here you will learn the latest mobile marketing trends, learn how to create appealing content, work with social media and etc.

Entering the Chinese e-commerce market will give an opportunity to significantly expand your target audience and grow your business. Talk with our experts today to find out how to develop your business. We will turn your website into a powerful sales tool! Don't hesitate to contact our SEO experts at 8 800 700 34 35.

Our clients' reviews

  • We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
    We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!

    Evgeniya Günkaya Multivilla CEO

  • As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
    Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you!

    Alla Shinkevich Nevsky Prostor Deputy CEO

  • We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
    After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it.

    Natalya Baranova Head of sales, Advertrans (advertising agency)

  • Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.

    Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.

    Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.

    We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!

    Valentina Nehaldas Managing Director of «Elite Voyage»

  • We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.

    From Pravo i Financy Information System

  • We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
    After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.

    Pavel Madyakin an osteopath at Osteopat Medical Center

  • We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.

    Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.

    That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.

    Alessandro Adorno Babilonia founder and director

  • Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.

    The team of Vse SRO Rossii (All Self-Regulated Organizations of Russia)

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