The content of the article:
E-commerce is developing actively in this region. It offers bright prospects for many types of business. And our top-notch SEO techniques will allow you to enjoy e-commerce benefits almost instantly. The digital market in Latvia can be described by the following facts:
- about two million users have access to the internet;
- Over half of them shop online;
- The number of internet users is increasing by about 4% annually.
E-commerce is actively developing in all the business sectors. The B2C sector is the most popular in the digital marketing. However, the Latvian B2B sector is also growing. A slight growth is observed in the C2C sector where transactions are made between customers.
E-commerce market has been experiencing considerable growth over the past decade:
- Over 65% of population prefer to shop online;
- Over the past two years, the number of people shopping online has increased by 21%.
- Men and women shop online with the same frequency;
- The most active age group is buyers from 18 to 24 years.
They are making up more than half of all the online shoppers.
The statistics shows that more and more Latvians tend to choose digital shopping rather than brick and mortar stores.
Experts expect further growth of online sales. Rapid development of this market ensures attractive perspectives for local as well as foreign businesses.
Users make purchases online in various ways:
- via a personal computer;
- via a tablet;
- via a smartphone.
You also can't ignore the increasing number of sales made through mobile devices. Latvia was the second country with the largest internet traffic. Each resident of this country consumed 3.7 gigabytes of traffic per month in 2015. And it means that companies who have user-friendly modern websites primed for mobile viewing have a higher chance to gain more profit thanks to mobile shoppers.
Women more often shop for clothes and sporting goods (54%). They also prefer everyday products (26%). Men tend to buy online mostly electronics (40%) and computer equipment (26%).
Latvian users look for information on certain products on search engines as well as on websites of popular retailers. Over 75% of online shoppers at least once made purchases on the popular Chinese online store Aliexpress. There are also some popular local websites.
As for technologies used in the e-commerce industry.
Website optimization will boost your website ranking on search engines. If you want your website to be popular, user-friendly and converting, website optimization will be your choice. Our specialists will offer you the latest individually tailored flexible SEO solutions to enhance your website conversion.
.lv domain was registered in 1991. Today, it has over 80 thousand domain names. On average, more than 1.5 thousand new names are registered every month. Registration is available for foreigners but precedence is mainly given to local users. The main requirements to the domain names are the following:
- The minimum number of characters in the name is 2;
- The maximum number is 64;
- You can use Latin letters, digits and hyphen;
- You can't start and end the name with a hyphen;
- The new name can't match the name of the other companies or registered trademarks, names of geographical objects, personal names and well-known names and it must not contain any offensive language.
Registrations are permitted at the second and third levels.
Optimization results will be much more significant if you choose national domain. It will help you improve the website more effectively:
- Set up more accurate geo targeting;
- Develop a better website structure including URL;
- Study user preferences in a particular region;
- Build links;
- Quickly respond to search engine algorithms updates.
The most popular social media websites include:
Using the latest marketing solutions, social media will be an additional traffic source. Social networking websites allow you to cover a larger target audience and attract it to your website so that they become your buyers. These websites play an important role in modern life and you simply can't ignore them when promoting your business.
Google Adwords, Yandex Direct and Bing Ads are very effective tools to get traffic in a very short time. It will make your brand visible on the internet almost instantly. The cost of a click in Latvia is relatively low - approximately $0.06. PPC advertising in Latvia is a great cost-effective tool and together with SEO it will ensure you fast and stable traffic and conversion boost.
Search engine optimization in Latvia requires special skills and in-depth knowledge of local market specifics. Popular SEO solutions that work in other countries very often do not give the same results in Latvia. The main features of website optimization in this country include:
- Special attention to local language groups. The official language is Latvian.
- Well worked out semantic core ensures you that your website reaches the maximum audience and as the result a larger number of potential customers;
- The key to success is all about a strong brand image and excellent reputation. Therefore, it is very important to consider these two elements when promoting your brand;
- Particularly challenging can be converting target audience into regular customers;
- Using all the possible means of communication with potential and real customers;
- Well-developed website interface will ensure your customers an appealing shopping experience and increase conversion rates.
Studying your target audience specifics is an important factor when entering the Latvian e-Commerce market. Attractive and user-friendly design, simple and secure payment - all of this makes your website more popular and helps boost conversion rates and your profit.
Our SEO services include:
- Build a semantic core with relevant keywords;
- Develop an effective SEO strategy matching your goals;
- Prepare quality content;
- Social media marketing and developing other means of communication with your audience.
Professional SEO assistance that includes all of these options will grow organic traffic. Organic traffic is target users interested in your services and are highly likely to interact with your website: make an order, leave an enquiry, or subscribe to your newsletters.
Website optimization in the Latvian market will allow you to:
- get first page Google rankings;
- increase website traffic and visitors;
- boost sales;
- get stable income in the Latvian market.
Website optimization calculator
To calculate the cost of our SEO services, you can use our online calculator. Our online calculator will help you find out how much to optimise your website will cost.
Professional SEO events help Internet Clients specialists develop their skills and always keep up with all the latest innovations and changes in the SEO market, share their experience with their colleagues to ensure you high efficiency of our services. Our team always keep track of all the search engine algorithm updates, innovative SEO solutions and tools. We regularly attend international professional events and exchange our experience with foreign colleagues. The most popular Latvian SEO events, where you can learn about the latest SEO technologies include:
- Digital freedom festival. A large conference held in Riga, dedicated to computer technology startup projects;
- Latvian Software Craftsmanship Community. IT conference.
Want your website to be on the first page on Google in Latvia and grow your sales? Internet Clients will help you successfully enter the Latvian ecommerce market. We offer guaranteed results and convenient conditions! Don't hesitate to contact us at 8 800 700 34 35.
View our works
Our clients' reviews
We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you!
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it.
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.