The e-commerce market in France is relatively mature, though it is full of opportunities for online sellers. It offers a large and diverse consumer base with high purchasing power, various payment methods and the widespread use of the French language.
According to the statistics, the French online market is Europe’s third largest market and it mostly consists of large retailers and small merchants, while in the UK or Germany mid-sized sellers are more common.
When it comes to mobile shopping, France is ranked the sixth within Europe with 28% of mobile retail ecommerce sales, while this figure amounts to 52% in the UK, the leading market. Though, the share is relatively low, it doesn’t mean that you can ignore this channel. On contrary, the overall trend shows a considerable growth of shopping on mobile devices. So, without mobile optimization, you risk to lose a large number of potential consumers.
If you are an international online seller, one of your main responsibilities is to make sure that your website is translated and properly localized. It is very important to interact with French-speaking buyers in their native language. Translating your website makes it more appealing for French-speaking consumers and the entire purchasing process becomes more straightforward.
According to the statistics, the revenue in the French eCommerce market will amount to $ 49,432m in 2018. Experts also expect that the annual growth rate will reach 7.8% within 2018-2023, which will result in a market volume of $71,983m by 2023. This makes the French market highly attractive for foreign sellers.
The largest segment in the French e-commerce market is Fashion, with a market volume of $ 15,627m in 2018. About 44% of French internet users bought clothing and footwear in the last six months. The next popular segments are tourism and travel (38%), followed by cultural products (35%).
The most frequently used online payment method in France is credit and debit cards with 57%. The next popular options are PayPal (25%) and bank transfers (9%).
More than 50% of all online shoppers in France use Cartes Bancaires (payment cards). So, if you are looking to sell your products in France and maximize your conversion rates, make sure your website offers Cartes Bancaires along with other popular payment cards, like Visa, Mastercard and American Express.
However, Google dominates the search engine market in EU countries, there are still users in France who prefer other search engines.
The .fr domain is the French top-level domain and it can be registered and owned by a private person or company.
Registering a local domain, you will make your website easier to find for French online buyers. Websites with local domains are more likely to be ranked higher by search engines. Besides, a customer expects to see websites with the French domain.
If you are going to register a French domain, remember a few simple rules:
- You can’t register two identical domain names, so you need to make sure that the domain name you want is available;
- Domains can be registered for three, six or nine months and one-ten years;
- Make sure that your domain name is short (not more than 63 characters) and easy to remember. You domain should contain the words that best describe your business.
Developing your presence on the social media websites, you enhance conversion optimization. Social media can be a great website traffic channel. Experts say that customers spend on average 20-40% more with companies that they have social media engagement with. And if they experience positive interactions with you on social networks, they are three times likely to recommend your company.
Social media even allow you turn complaints into a success. Having an online chat with a customer you can improve their perception of your business.
You should also make sure that your social media content is timely and engaging. Sharing images, well-written content (short and sweet), and links to your website, you encourage social media users to visit your website.
So, what are the most popular social media websites in France? It is no surprise that Facebook is the most used social media among French users, with almost 76% of users.
Source: GlobalStats, Social Media Stats in France
Are you looking to expand your business by entering the promising French market or boost already existing traffic from France? Paid ads will be a great solution in this case. PPC advertising is when you pay for every time a user clicks your ad or more rarely when your ad is shown.
Professionally managed paid ads will make you brand visible online and bring target traffic to your website almost instantly. If you are looking for fast results, this option will be the best choice. In addition, PPC ads will enhance your search optimization.
The key point to focus on when entering a foreign market is to make sure that your website is optimized for search engines taking into account the features of the local market and that it looks appealing to local target audience. Get in touch with our experts today and we will help your brand become visible in the French market.
Of course, when it comes to website optimization, there are no ultimate solutions that will work in every case. Here, we mention only basic options. So, to get the best results and boost your website performance in France, our experts will ensure you:
- Local domain which will help more precisely track website traffic and other indicators;
- French hosting;
- Quality content written by native speakers;
- Links to French websites.
Internet Clients team of experts will help you enhance your website performance and boost your sales using the latest and most effective conversion optimization solutions and tools. Our experts will offer you a full set of conversion boosting services including:
- Web development
- Adaptive web design
- Mobile optimization
- Internal and external web optimization
- PPC advertising
- Penalty recovery
- Social media optimization and marketing
- Custom-tailored SEO and marketing strategies and many others.
We are passionate about helping our clients develop their business. Our main goal is to bring quality leads to the website and encourage them to choose your product so that they will become your real clients. With our top-notch white-hat SEO and marketing solutions, your website will perform at its full potential, ensuring you:
- First Google results page
- Boosted sales
- High brand awareness
- Strong positive company reputation
Find out how much website optimization in France costs with our ultimately easy to use calculator.
‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn,’ said the visionary Alvin Toffler. And we believe that this quote best describes professional SEO experts who are always ready to let go what they know when it is needed and welcome the new information.
In SEO, the information is changing quicker than in any other field and what is working today may give no results tomorrow. That is why it is crucial to keep up with all the innovations, share your experience with other experts and create connections for further learning.
The must-visit SEO events in France include:
- SMX Paris – an annual conference hosted in Paris and lasting for two days. It offers over 50 French and international speakers, SEO, SEA and SMO experts.
- SEO Camp – a series of professional events taken place in different cities in France.
- We love SEO – an event dedicated to search marketing and its latest trends.
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