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ChineseWhat does website optimization include?
Содержание статьи:
What does website optimization include?
SEO specifics of the French market
- SEO in France: specifics of the e-commerce market
- Website optimization in .fr domain
- Website optimization in France: Social media marketing
How to optimize your website for France: specifics
Conversion optimization in France
Website optimization calculator
SEO specifics of the French market
The e-commerce market in France is relatively mature, though it is full of opportunities for online sellers. It offers a large and diverse consumer base with high purchasing power, various payment methods and the widespread use of the French language.
According to the statistics, the French online market is Europe’s third largest market and it mostly consists of large retailers and small merchants, while in the UK or Germany mid-sized sellers are more common.
When it comes to mobile shopping, France is ranked the sixth within Europe with 28% of mobile retail ecommerce sales, while this figure amounts to 52% in the UK, the leading market. Though, the share is relatively low, it doesn’t mean that you can ignore this channel. On contrary, the overall trend shows a considerable growth of shopping on mobile devices. So, without mobile optimization, you risk to lose a large number of potential consumers.
If you are an international online seller, one of your main responsibilities is to make sure that your website is translated and properly localized. It is very important to interact with French-speaking buyers in their native language. Translating your website makes it more appealing for French-speaking consumers and the entire purchasing process becomes more straightforward.
SEO in France: specifics of the e-commerce market
According to the statistics, the revenue in the French eCommerce market will amount to $ 49,432m in 2018. Experts also expect that the annual growth rate will reach 7.8% within 2018-2023, which will result in a market volume of $71,983m by 2023. This makes the French market highly attractive for foreign sellers.
The largest segment in the French e-commerce market is Fashion, with a market volume of $ 15,627m in 2018. About 44% of French internet users bought clothing and footwear in the last six months. The next popular segments are tourism and travel (38%), followed by cultural products (35%).
Source: Postnord
The most frequently used online payment method in France is credit and debit cards with 57%. The next popular options are PayPal (25%) and bank transfers (9%).
More than 50% of all online shoppers in France use Cartes Bancaires (payment cards). So, if you are looking to sell your products in France and maximize your conversion rates, make sure your website offers Cartes Bancaires along with other popular payment cards, like Visa, Mastercard and American Express.
Source: Statista
SEO in France
However, Google dominates the search engine market in EU countries, there are still users in France who prefer other search engines.
Source: GlobalStats
Website optimization in .fr domain
The .fr domain is the French top-level domain and it can be registered and owned by a private person or company.
Registering a local domain, you will make your website easier to find for French online buyers. Websites with local domains are more likely to be ranked higher by search engines. Besides, a customer expects to see websites with the French domain.
If you are going to register a French domain, remember a few simple rules:
- You can’t register two identical domain names, so you need to make sure that the domain name you want is available;
- Domains can be registered for three, six or nine months and one-ten years;
- Make sure that your domain name is short (not more than 63 characters) and easy to remember. You domain should contain the words that best describe your business.
Website optimization in France: Social media marketing
Developing your presence on the social media websites, you enhance conversion optimization. Social media can be a great website traffic channel. Experts say that customers spend on average 20-40% more with companies that they have social media engagement with. And if they experience positive interactions with you on social networks, they are three times likely to recommend your company.
Social media even allow you turn complaints into a success. Having an online chat with a customer you can improve their perception of your business.
You should also make sure that your social media content is timely and engaging. Sharing images, well-written content (short and sweet), and links to your website, you encourage social media users to visit your website.
So, what are the most popular social media websites in France? It is no surprise that Facebook is the most used social media among French users, with almost 76% of users.
Source: GlobalStats, Social Media Stats in France
Source: Statista.com
PPC advertising in France
Are you looking to expand your business by entering the promising French market or boost already existing traffic from France? Paid ads will be a great solution in this case. PPC advertising is when you pay for every time a user clicks your ad or more rarely when your ad is shown.
Professionally managed paid ads will make you brand visible online and bring target traffic to your website almost instantly. If you are looking for fast results, this option will be the best choice. In addition, PPC ads will enhance your search optimization.
How to optimize your website for France: specifics
The key point to focus on when entering a foreign market is to make sure that your website is optimized for search engines taking into account the features of the local market and that it looks appealing to local target audience. Get in touch with our experts today and we will help your brand become visible in the French market.
Of course, when it comes to website optimization, there are no ultimate solutions that will work in every case. Here, we mention only basic options. So, to get the best results and boost your website performance in France, our experts will ensure you:
- Local domain which will help more precisely track website traffic and other indicators;
- French hosting;
- Quality content written by native speakers;
- Links to French websites.
Conversion optimization in France
Internet Clients team of experts will help you enhance your website performance and boost your sales using the latest and most effective conversion optimization solutions and tools. Our experts will offer you a full set of conversion boosting services including:
- Web development
- Adaptive web design
- Mobile optimization
- Internal and external web optimization
- PPC advertising
- Penalty recovery
- Social media optimization and marketing
- Custom-tailored SEO and marketing strategies and many others.
Our achievements
We are passionate about helping our clients develop their business. Our main goal is to bring quality leads to the website and encourage them to choose your product so that they will become your real clients. With our top-notch white-hat SEO and marketing solutions, your website will perform at its full potential, ensuring you:
- First Google results page
- Boosted sales
- High brand awareness
- Strong positive company reputation
Website optimization calculator
Find out how much website optimization in France costs with our ultimately easy to use calculator.
Largest SEO events in France
‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn,’ said the visionary Alvin Toffler. And we believe that this quote best describes professional SEO experts who are always ready to let go what they know when it is needed and welcome the new information.
In SEO, the information is changing quicker than in any other field and what is working today may give no results tomorrow. That is why it is crucial to keep up with all the innovations, share your experience with other experts and create connections for further learning.
The must-visit SEO events in France include:
- SMX Paris – an annual conference hosted in Paris and lasting for two days. It offers over 50 French and international speakers, SEO, SEA and SMO experts.
- SEO Camp – a series of professional events taken place in different cities in France.
- We love SEO – an event dedicated to search marketing and its latest trends.
View our works
Our clients' reviews
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We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services! -
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you! -
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it. -
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
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We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
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We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people. -
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
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Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.
Internet Clients website promotion service packages
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Basic package
from 549$ per month
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Standard Package
from 930$ per month
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Maximum package
from 1450$ per month
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