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The population of Estonia estimates over 1.3 million people with a total GDP of $23.17 billion and total GDP per capita of $17,891 and it is expected that this figure will increase up to $22,707 by 2021.
Estonia was ranked the ninth country in the EU’s Digital Economy and Society Index (DESI) in 2017. It is also the 17th country in the European Union for connectivity.
The Estonian market is rapidly developing and offers a lot of opportunities for online sellers. Although the population of the country is not very big, the level of internet penetration is quite high and online sales are growing quickly in Estonia.
There are over 6,000 online stores in Estonia which offer books, tools, multimedia products, household goods, software and hardware, flowers, clothes and etc. You can also book and buy air and ferry tickets and tickets to various events online.
One of the important factors for the e-commerce market is internet penetration. If to divide Estonian users into age groups, the most active group is 25-34 year-olds and 35-44 year-olds with 99% and 95% logging on daily. The older generations are also active internet users with 86% of 45-54 year-olds and 74% of over 55s using internet on the daily basis.
As for the products Estonian consumers buy online, the most popular options include travel and accommodation services and concert, cinema and theatre tickets:
Source: Estonian E-commerce Association
The most popular online payment options in Estonia are credit cards and mobiles with 31% and 48% respectively.
Source: Paymentwall, Estonian payment types by market share
Today Google takes the lion’s share in the search engine market almost in all European countries and Estonia is no exception. However, there are users who prefer to use other search engines, like Bing, Yandex and etc.
Source: GlobalStats, Search engine market share in Estonia, 2018
The .ee domain is the Estonian top-level domain and it can be owned and registered by private persons as well as organizations and companies. If you are a foreign company or private person, you can register an Estonian domain name, but in this case the administrative contact of the website domain must have a local personal identification code.
Why should you register a local domain? Well, the main reason is that it will make your website easier to find for Estonian online shoppers. Search engines tend to rank websites with local domains higher. Besides, when looking for information in Estonian, your customers expect to see websites with the Estonian domain.
When registering your domain, remember:
- You cannot register two identical domain names, so make sure that the domain you want is not registered already;
- Domains can be registered for three, six or nine months and one-ten years;
- Your domain name should be short (not more than 63 characters) and easy to remember, containing the words that best describe your business.
To make web optimization more effective it is important to develop your presence on the social media websites. That will help you drive more target traffic to the website. Besides, well developed accounts with customers’ reviews and other useful information will make your brand more trustworthy and more potential clients will be encouraged to buy your products.
According to the GlobalStats, the most widely used social networking website in Estonia is Facebook with over 60% of users logging on daily. Over half of the Facebook users are female (55%). The largest age groups are 25-34 and 35-44 year olds (28% and 21% respectively).
Source: GlobalStats, Estonia, 2017-2018
Whether you are looking for additional traffic to increase your sales or your brand is just entering the Estonian market, paid ads will be an ultimate solution. A properly launched and managed pay-per-click ad campaigns will help you gain new target audience and boost your website conversion rates almost instantly. The main point of the paid ads is that you pay for every time a user clicks any of your ads, the rarer option is when your ad is displayed.
Our PPC experts will help you optimize your ad campaigns or launch new ones so that you gain profit almost instantly. We will manage your campaigns taking into account the specifics of the Estonian market, adjust them to make sure you are not wasting your budget.
When optimizing a website for a foreign market, it is important to consider all the factors that make your website more appealing and trustworthy. You will gain more traffic and quality leads if your website meets local search engine regulations and is localized for Estonian users.
Our experienced multilingual team will help your brand enter the Estonian market and make your site an effective tool that will bring your sales. What should you pay attention to when optimizing your website for Estonia?
- Local domain to help you more precisely track your traffic and other performance indicators;
- Estonian hosting;
- Links to Estonian websites;
- Quality content written by native speakers.
Internet Clients team will help you drive your website to the top ranking positions and make your brand recognizable in the Estonian market. We will analyse your website and industry to offer you the most effective custom-tailored conversion optimization solutions:
- Web development
- Internal and external web optimization
- Mobile optimization
- Email marketing
- Social media optimization and marketing
- Paid ad campaigns
- Penalty recovery
- Custom-tailored SEO and marketing strategies and etc.
While many of SEO companies promise you to drive traffic to your website, our experts bring potential clients and encourage them to buy your products. Using custom-tailored white hat SEO and marketing solutions, our agency helps you reach your target audience and as a result boost your sales, ensuring:
- Top ranking positions
- Increase in quality leads and sales
- High brand awareness
- Strong positive company reputation
Find out the price of website optimization in Estonia with our easy-to-use online calculator.
Internet Clients team is passionate about delivering the most effective top-notch conversion optimization solutions and to keep up with the latest SEO and other tech and marketing trends our experts participate in international professional events. Among the most popular digital events in Estonia are:
- Digital Elite Camp – is a three day event that brings together search engine optimization, content, traffic and growth industry leaders around the globe.
- North Star AI – conference held in Tallinn in March. It focuses on the technical aspects of data science, connecting the best developers, engineers, data scientists and data-driven startup leaders.
- Latitude59 – one of the biggest in the Baltic region startup and tech event which welcomed over 2000 participants in 2018. The main idea of this event is ensure a platform for entrepreneurs, investors and leaders to learn, connect and network.
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Our clients' reviews
We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you!
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it.
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.