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ChineseWhat does website optimization include?
The content of the article:
What does website optimization include?
SEO specifics of the Czech market
- SEO in Czechia: specifics of the e-commerce market
- Website optimization in .cz domain
- Website optimization in the Czech Republic: Social media management and marketing
PPC advertising in the Czech Republic
How to optimize your website for the Czech Republic: specifics
Website optimization in Czechia
Website optimization calculator
Largest SEO events in the Czech Republic
SEO specifics of the Czech market
With population of over 10 million people with a total GDP of $ 192.93 billion, the Czech Republic is ranked as the 49th wealthiest country. GDP per capita in this country is currently $ 18,534 and this figure is expected to grow up to $ 22, 910 by 2021. The Czech Republic is also the country with the lowest unemployment rate within the EU and salaries and wages are adapting to the Western European levels. As a result, the buying power of Czech online shoppers and demand for brands are rapidly growing.
As for the eCommerce market in the Czech Republic, it was worth $ 5.48 billion in 2017. Experts expect that the online market growth rate will account 6.3 percent over the next five years. According to the latest statistics, approximately 56 percent of Czech residents made purchases online, which reached almost 10 percent of total retail sales in 2017.
The number of cross-border online purchases is growing steadily among Czech buyers. Lower prices and access to products that not available in Czechia are the main criteria that influence their decision to use foreign e-shops.
Competition among Czech retailors is very strong, therefore you should make sure that your website is created according to the latest technology. An appealing design, easy-to-use navigation, a wide range of delivery and online payment options are key elements of your success in the Czech online market. Our experienced specialists will ensure that your website meets all Google requirements and not only does it bring traffic, but encourages visitors to take action and use your services.
SEO in Czechia: specifics of the e-commerce market
Currently over 4.9 million shoppers make purchases online in the Czech Republic. Ecommerce experts expect that there will be 410,000 online shoppers more by 2021 and they will spend approximately $ 635.60 on average on their buyings.
The most active internet users in Czechia are people of the 16-24 years age group with 93% of users logging on daily. The other most active groups include 25-34 and 35-44 year-olds who show a 89% and 84% penetration rate. The older generations, 45-54 year-olds and over 55s, are also regular internet users with 75% and 64% of users logging on every day.
The youngest group of buyers (ages 16-24) prefer to use smartphones, while the financially strongest group (ages 25-45) buy through smartphones as well as tablets. As for remaining population, they mainly use desktops.
Overall, mobile devices are a key platform for online content and communication. The percentage of mobile sales is growing considerably and modern smartphones with larger screens are improving the online shopping experience. Therefore, it is important to optimize your website for mobile shopping if you don’t want to lose large audience.
As for the products the Czech users prefer to buy online, fashion and sport products have the leading position. Other popular items include household goods, tickets for events, electronic equipment and etc.
Source: Statista, 2017
When it comes to online payment, 65% of Czech buyers prefer to pay with credit cards. Other payment options include prepaid cards, eWallets, banks transfers and mobile.
Source: Export.gov, Czech Republic - Ecommerce
SEO in Great Britain
Today Google has conquered the search engine market almost in all countries, especially when it comes to Europe. But the Czech Republic is a notable exception. There are users in this country who prefer the local search engine Seznam. Although, this is a relatively small market, it should be on your radar if it is an important market for your business.
Source: GlobalStats, Search engine market share in Czech Republic, 2018
Website optimization in .cz domain
The country code top-level domain in the Czech Republic is .cz. Anyone can register a local domain name for at least a one year period. A cz. domain name will help your website rank higher in local search results and gain trust of Czech internet users. When searching online, local users expect to see websites with cz. domain names. Registering a local domain name, you show your connection to the Czech culture and desire to provide the best internet experience in the Czech Republic.
When registering a domain name, don’t forget these simple rules:
- Your domain name must have not more than 63 characters (only alphanumeric or the hyphen). It will be better if your website name is short and catchy, containing words that best describe your business.
- If your name contains a hyphen, you should keep in mind that it may not be the first and last character, nor appear consecutively.
Website optimization in the Czech Republic: Social media management and marketing
Social media marketing is one of the key elements when it comes to promoting a business. According to the statistics, over half of online buyers visit social media pages of the e-shops to check out reviews on their services and ask for advice. Well-developed social media pages will help you gain customer trust and loyalty.
Source: Statista, 2017
PPC advertising in the Czech Republic
Are you looking for expending your business to the Czech market or just launching your brand? In this case, paid ads are the best choice. PPC advertising is an ultimately easy and fast way to gain new audience to your website and boost its conversion. You pay for each time a user clicks your ads or when the ad is displayed. A properly managed paid ad campaign will bring you traffic and as a result sales almost instantly.
Our PPC experts will create the most effective ad campaigns that will help you immediately boost your sales. We will take care of your costs making sure that you don’t waste your budget, track sales and attribute revenue to ensure you maximum results. Our team will also be glad to help you with already running campaigns. We will adjust your existing campaigns and make sure that you don’t waste a penny.
How to optimize your website for the Czech Republic: specifics
If you are looking for expansion to new markets, it is very important that your website meets local users’ preferences and search engine regulations. That will help your online platform to gain higher ranking positions in the local market and drive more potential customers.
Our experienced, goal driven team will help you successfully enter the Czech online market and make your website an effective selling tool. We will optimize your site, ensuring you:
- Czech domain which will make it easier to track the traffic and other performance statistic;
- Czech hosting;
- Quality content written by local copywriters;
- Links to local websites;
- Brand awareness.
Website optimization in Czechia
Our team of highly experienced and goal driven experts provide our customers with a comprehensive range of the latest and most effective SEO and web promotion services that will bring your business to a whole new level:
- Custom-tailored SEO strategies
- Web development
- Internal and external web optimization
- Pay-per-click campaigns
- Mobile optimization
- Social media optimization and marketing
- Email marketing
- Penalty recovery and many others.
Our achievements
Many SEO agencies offer you to bring traffic to your website, while we drive potential customers and encourage them to choose your brand. Using the latest technology and SEO innovations, our web promotion experts ensure our customers:
- First page ranking
- Quality leads and sales
- High brand awareness
- Boosted company reputation
Website optimization calculator
Check out our online calculator to calculate the cost of your website optimization for the Czech Republic.
Largest SEO events in the Czech Republic
Ecommerce and digital marketing are intensively developing business sectors. Therefore, it is vital to keep up with the latest updates and effective innovations. Our team is passionate about delivering the most effective SEO and website promotion solutions to our customers. We are always looking for new methods and techniques to ensure our customers the best results and drive their business to the whole new level. International SEO conferences and marketing events allow us to share our experience, discuss challenging cases with foreign colleagues and stay up-to-date.
One of the must-visit events in the Czech Republic is the Marketing Festival held in Prague. This is a world-class marketing conference with one of the strongest lineups in Eastern Europe. Here you can meet world experts in marketing, data industry, social media, SEO, copywriting and etc.
View our works
Our clients' reviews
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We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services! -
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you! -
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it. -
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
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We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
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We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people. -
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
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Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.
Internet Clients website promotion service packages
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Basic package
from 549$ per month
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Standard Package
from 930$ per month
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Maximum package
from 1450$ per month
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