The content of the article:
The British digital market is growing at a significant rate. According to the statistics, over 85% of British shoppers have purchased at least one product in the last 12 months. Over the past few years, the UK had the third largest online market and in 2017 it became the second country in Europe for buying e-commerce goods, after Norway.
The B2C (business-to-consumer) e-commerce turnover in the UK reached the level of 15.6 billion euros and it is expected that this year this figure will grow to 17.8 billion pound, which is 14.3 percent more than the previous year. As for the total retail sales, the percentage of sales from the internet 16.4 percent, compared to 14.7 percent in 2016.
When it comes to marketing, you should take into account that one of the crucial factors for online consumers is product reviews. Over two thirds of women look through reviews before buying a product, while more than a half of buyers visit social media pages or ask contacts on social networks for advice.
So, it is your duty to make sure that it is not only quality content and appealing design that your e-commerce website has to offer, but also reviews of real customers and well-developed social media pages with contact details. That will help your business be more trustworthy and gain customer’s loyalty. Our SEO team will bring you quality leads by optimizing your website and making it more appealing for British consumers.
According to the Ecommerce Foundation, when British consumers shop online, the factors they consider are the level of choice, ability to compare prices and cost. The statistics show that the approximately half of UK online buyers search for products through their mobile phones or tablets and after they make their choice they use their desktops to place the order.
The current trend of mobile buying is expected to increase, according to industry analysts. Currently the number of online purchases made through mobile devices accounts is for over half of all the online purchases. Research shows that the percentage of online purchases will reach the level of 18 percent by 2018, while by 2040 this figure will grow up to 95 percent. That makes companies make sure that their websites are mobile optimized and ensure headache-free mobile shopping experience. Otherwise, they are highly likely to lose most of their potential customers.
As for the most popular items Brits prefer to buy online, the top choice remains clothing, while the second popular purchases are holiday accommodations.
Online purchases by product category made in the UK, 2018
It is essential that your website is indexed on all top ranked British search engines. Otherwise, your website won’t be shown on a search engine results page, which means that your website won’t be able to reach your potential consumers. Our experienced goal-oriented team will make sure that all pages of your website are properly indexed and drive you quality leads.
The country code top-level domain for the UK is .uk. It is in the TOP 5 most popular top-level domains in the world, with over ten million registrations. Anyone can register a domain name with .co.uk or .uk extension. As for other extensions, there can be some restrictions. When it comes to the domain, you are to follow general rules:
- Your website name should be short and easy to remember, containing keywords that best describe services you offer.
- It is also important to remember that you can’t use any symbols and punctuation in the name apart from the hyphen.
Registering your website in the British domain zone will help you enhance search engine optimization and make your website more trustworthy to local consumers. Besides, it will be easier to keep up with Google regulations updates.
According to the recent statistics, the leading social networking platforms ranked by daily use, include:
Developing your social media accounts will allow you to gain a strong traffic channel that will boost your website conversion. Study show that users are more likely to trust a website that have well-developed social media accounts with reviews and other useful information and opportunity to contact the company.
Entering a new foreign market, paid advertising is the ultimate tool that will bring you potential consumers almost instantly. You will have to pay for each time a user clicks your ads or when an advert is displayed. The main benefit of paid ads is that it can bring effective results almost immediately if managed correctly.
Our ROI-oriented team will create an effective ad campaigns that will bring your target audience to the website and increase its conversion. We will control your costs, track sales and attribute revenue to ensure you that your website performs at its full potential.
When it comes to entering a foreign market, you should make sure that your website meets local users’ preferences and local search engine regulations. Our experienced SEO experts will optimize your website taking into account local specifics of the market to enhance your website performance and make it visible online in the UK.
So what else should you pay attention to when optimizing your website for the UK?
- Domain. The local domain will make easier to track the traffic and other statistics;
- Hosting. It is recommended to use the local hosting;
- Content. It should be of high quality and written in British English;
- Links. It is recommended to buy links on the local websites.
- Brand awareness. To gain more customers, you should make your brand visible on the internet by mentioning it on various information and news platforms.
Our experienced goal-oriented experts provide a comprehensive range of top-notch SEO and website promotion services, including:
- Custom-tailored SEO strategies
- Internal and external website optimization
- Social media optimization and marketing
- PPC ad campaigns
- Email marketing
- Mobile optimization
- Penalty recovery
- Web development and etc.
While other SEO agencies promise you to bring traffic to your website, we are oriented on enhancing its performance by bringing quality leads, potential clients who are interested in your services and are highly likely to buy your products. Our experienced SEO specialists will ensure you:
- Top Google rankings
- High brand awareness
- Enhanced company reputation
- Sales boost
Check out our online calculator to find out how much your website optimization for the UK will cost.
SEO industry is a fast developing sector. And to keep up with all the latest and most effective updates and innovations, you have to attend various professional events. Our team is always looking for innovative SEO solutions to ensure our clients the best results, therefore our experts regularly attend international SEO events. Among the must-visit SEO events in the UK are:
- Marketing Week Live which is one of the biggest and most diverse SEO events in the UK. Hosted in London, it offers talks and interactive events with the leading names in the digital marketing industry.
- Advertising Week Europe - an international marketing event, which takes place in London in March. Covering various spheres from advertising to technology, to creative content strategy, it includes a dynamic and exciting hub of talks, workshops and seminars with leading experts in the SEO field.
- Search Elite Conference - a one-day marketing event full of talks and networking opportunities from the UK’s finest SEO experts.
Get in touch with our web optimization experts today and we will make your website work to its full potential!
View our works
Our clients' reviews
We wish to thank Internet Clients for their great work. They have become our reliable partner whom we can without any doubts trust development and promotion of our website. Despite the fact that real estate is a rather competitive topic on the internet, you started to optimize and promote our site without hesitation. And thanks to your excellent teamwork we could see the results after just 4 months. The website traffic increased greatly and what is more important the number of online sales with visitors coming from Google and Yandex increased as well. And these numbers still continue to grow steadily.
We would also like to mention that the upgrade of the website structure and addition of new high-quality content had positive impact on its usability and conversion rate as well. Besides, we always know what is happening with our website. All changes made on the website helped to achieve impressive results! Our company expresses deep appreciation for three years of successful cooperation and high quality of services!
As our business depends on the traffic, it was very important for us to find real SEO professionals. When we first contacted Internet Clients, our website was optimized by another company but we couldn’t see any results of their work. So we didn't want to risk and waste a lot of money and we chose only social marketing for a start. But after some time we realized that this company is a team of real professionals who could definitely help us.
Eventually we decided to redesign our website and trust this business to you. And we should say that this redesign almost immediately increased our traffic. After that, they developed a set of other language versions. So we have never regretted our choice but appreciated working with you!
We have been working with Internet Clients for over 5 years and we do really appreciate the work your team does for us. They have never failed any task we gave them, but gave us only great results. Thanks to you, our advertising agency gained customers over the country which allowed us to reach new levels especially in terms of number of orders.
After ad campaigns, people from almost all cities of Russia know about our company and our services. Those changes that have been made on the website only improved its usability, it became much more convenient and even our customers tell us about it.
Our company would like to say that Internet Clients have become our absolutely reliable and responsible partner who helps us develop our business and make it more visible on the internet. We dedicated considerable time and efforts to develop our website – elite-voyage.com.ru. And we can say that it was performing quite well in terms of conversion. But then we met Internet Clients and we realized that it was only the beginning of our website development.
Firstly, they analysed our website and offered to launch an English version of the site and it turned out to be a really wise decision. Secondly, they improved the usability and added feedback forms.
Your competence and initiative allowed us to achieve following results: 23% increase in search engine traffic, 58% decline in the cost of attraction of visitors from search engines and 60% decrease in expenses.
We are really pleased to say that Internet Clients staff is one of the best business teams. It is a real pleasure to work with you. Thank you for your work and we are glad to extend our contract with you!
We have been working with Internet Clients for 6 years and we can be only grateful for this experience. We have never had any reasons to regret or be unsatisfied. And we would like to express our gratitude for optimization of our website and flexibility in dealing with our issues.
We appreciate affordable prices and that all our requests and orders were considered almost immediately. We would also like to note that their working process was absolutely transparent. They always kept us informed of what they were doing which was rather convenient. When our website was ready and they started to optimize it, we noticed the increase in number of phone calls and customers just within three months.
After that Internet Clients offered us to extend our business and develop it in Moscow and we agreed without any doubts. Today we are a quite well-known company in Moscow and its region. Surely it is a great success and we are glad to help so many people.
We would like to express our deep appreciation for the effective promotion of our website. Thanks to your well developed optimization strategy, the number of customers and calls increased significantly. Such results allow us to speak about this company as a reliable partner who fulfils their responsibilities and obligations and focuses on only positive results.
Just within a couple of months the team redesigned our website, optimized it and improved its usability. The result was the increase in traffic and behavioural indicators of website visitors. We would like also to note that despite our unawareness of website optimization and promotion, we have never felt any disregard – Internet Clients team provided us with detailed information on everything they were doing, answered all our numerous questions and explained us what results we could achieve.
That is why we have never regretted our decision. And we have big plans for you. We hope that next year we will continue working together and develop our project.
Working with Internet Clients for over 5 years, we have always discussed new options and made decisions together. They offer us various ad campaigns designed specially for us so that we are absolutely sure that we have made the right choice. And we would like to thank you for your professionalism and great competencies.